Toba started with Telegram.

Over the years, we have done a lot: worked with advertising, developed our own media platforms, launched new marketing directions, and gradually built dedicated teams around them.

Bogdan Tymoshchuk, Co-founder of Toba Group, was one of the people who stood at the origins of Ukraine’s Telegram market. Thousands of people have gone through his educational programs. At the same time, the Toba team was developing Telegram advertising as a systematic acquisition channel for businesses.

Over the years, our clients changed, their challenges evolved, and so did Toba.

“At the beginning, most of our work was connected with Telegram. Then clients started coming to us with broader requests: traffic acquisition, PR, influencer marketing, organic reach, and brand development. We built these capabilities inside the company and gradually formed dedicated teams around them,” - explains Oleg Arutiuniants, Co-founder of Toba Group.

That is how several strong directions gradually formed within Toba. Each developed its own team, processes, technologies, and expertise.

At a certain point, this structure needed a new format.

That is how Toba Group emerged — a group consisting of three independent business units.

Three directions that grew inside Toba

Today, Toba Group brings together Toba Traffic, Toba Clipping, and Toba Agency.

Each unit has its own focus, team, and area of responsibility.

Toba Traffic

Toba Traffic focuses on media buying and large-scale traffic acquisition.

The team works with high-volume traffic and has more than five years of experience in affiliate marketing.

Arsen, CEO of Toba Traffic, explains the team’s approach:

“We look at what happens to the user after the traffic is acquired: the average deposit, LTV, and how the player behaves afterwards. To do this, we develop our own analytics solutions. This helps the team better understand traffic quality and identify which combinations can be scaled in specific GEOs.”

Today, Toba Traffic operates across 100+ GEOs using CPA, Spend, and RevShare models. The average deposit of an acquired Tier 1 player is 245 over a 14-day period.

Toba Clipping

Toba Clipping was built around short-form content and organic distribution.

Our team creates viral content that generates more than 3 billion views every month. Platform algorithms naturally deliver this content to relevant audiences, helping create a level of trust and engagement that paid advertising is difficult to replicate.

Volodymyr Bortnyi, CEO of Toba Clipping, describes the direction this way:

“We work with brand presence across social media and the frequency of audience touchpoints. This requires a high volume of content, a network of accounts, and constant testing.”

One of Toba Clipping’s key focuses is a financially active male audience aged 25+, as well as scaling campaigns across multiple markets at once.

Toba Agency

Toba Agency works with complex marketing challenges across strategy, PR, PPC, influencer marketing, Telegram, and other channels.

Over the years, the team has delivered more than 3,500 campaigns and attracted 50M+ users.

Co-founder Oleg Arutiuniants explains the Agency’s approach through business metrics:

“When we plan a campaign, we first look at the client’s objective and the metrics that matter to their business: FTD, CPA, ROI. From there, we build the marketing system and select the channels needed to achieve those goals.”

How Toba evolved together with the market

Over the years, Toba has gone through many different stages: launching new directions, navigating crises, rapid growth, rebuilding processes, and scaling the team. As the company grew, its processes, team structure, and approaches to work evolved as well.

“Toba has been growing for five years. During that time, we have gone through many different stages. We rebuilt processes, reconsidered our strategic focus, launched new directions, and formed teams around them. At some point, Toba Group became a natural continuation of everything that had already grown inside the company,” shares Bogdan Tymoshchuk, Co-founder of Toba Group.

Today, the group has more than 100 specialists. Each of the three units continues to develop its own team, products, and expertise.