About the company
Toba Group — an ecosystem of digital companies: Toba Agency, Toba Traffic, and Toba Clipping. Performance traffic, viral content, and full-cycle digital marketing. 150+ partners, 50+ GEOs.
2
min read
Toba Group: iGaming Marketing for Growth
How It All Began
It all started with the agency.
3,500+ campaigns, 50+ million users acquired, and millions of dollars in advertising budgets managed. Toba Agency became one of the biggest players in the Telegram media space.
Client demands grew. So we built an ecosystem.
Since 2018, Toba has grown into Toba Group — a group of companies made up of three independent business units with a single quality standard and one point of entry for the client.
Toba Group in Numbers
7+ years on the market
100+ GEOs
50+ employees
What Toba Group Consists Of
Each unit is its own discipline, team, and operational logic.
Most projects are run under NDA — standard practice for iGaming. Among our clients are 30+ brands that cannot be named publicly.
Toba Agency — Full-Cycle Digital Marketing
Toba Agency covers a brand's digital tasks end to end: strategy, launch, scaling, and traffic.
Our core areas as an iGaming digital marketing agency are strategy, PR, PPC, influence marketing, and other iGaming advertising on key platforms.
Toba Traffic — Performance Traffic
Toba Traffic's key vertical is iGaming.
As a paid traffic partner, Toba Traffic covers two directions:
High-value traffic (Tier 1, Tier 2) — players with high deposits and long LTV in competitive markets.
Volume traffic (Tier 3) — a steady flow of FTDs in new markets, fast launch, flexible caps, and predictable cost per deposit.
The team works on CPA, Spend, RevShare, and Hybrid models, with traffic driven from Facebook, ASO, and influence marketing. Sources are selected to fit the project's goal and GEO.
Coverage — 120+ GEOs. Average deposit — $245 (within 14 days). Team experience — 5+ years in performance marketing.
Toba Clipping — Organic and Viral Content
Toba Clipping — your guaranteed views.
Over 3 billion monthly across 100+ GEOs. Content is embedded organically into popular formats on TikTok, Instagram, and YouTube. This native format delivers higher ER and a warmer audience response than direct advertising, thanks to iGaming content marketing built for scale.
Core verticals — iGaming, fintech, crypto, e-commerce, personal brands, and edtech.
The audience is high-spending: 60%+ are men aged 25+.
Coverage is maintained through our own network of 5,000+ accounts on official platforms. All figures are confirmed by the platforms' native analytics.
The model is CPM — payment per 1,000 views at a fixed price with no hidden percentages. The team calculates a precise estimate for each specific brief.
Who We Work With
Some start with a single unit to test the quality. Some connect all three right away.
The ecosystem is built so that both scenarios deliver an equally strong result.
Among our clients are teams in the fintech, crypto, gambling, e-commerce, info-business, SaaS, and mobile app verticals — with gambling digital marketing and iGaming growth support at the core of what we do.
Our geography covers Tier-1 markets (DE, UK, US), the CIS, LatAm, and Asia.
The main thing we protect in our work is pace.
Switching contractors and re-explaining your business from scratch costs time and money. For us, the single-partner model with a full spectrum of competencies is an operational logic that helps clients move faster.
